Ford Breaks Stereotypes: Winning over Young Adults and Gen Z

Ford’s 2023 tagline, “Built Ford Proud,” is challenging stereotypes with its emotional appeal. Their new marketing campaign features Sydney Sweeney, Dee Bryant, and Kai Lenny, who trust in Ford’s quality and use their cars to achieve their aspirations. Source: Ford Sydney Sweeney at Bronco Off-Roadeo Ford has moved past typical celebrity endorsements and is now […]

Ford Breaks Stereotypes: Winning over Young Adults and Gen Z Read More »

Evolution of Marketing: From Cave Paintings to TikTok

The modern art by Fiona Smyth showcased the evolution of human expression, from cave scribbles to digital media. It reflects the transformation of marketing from mere production to understanding consumer needs. Companies now utilize social media to influence consumer behavior, raising questions about ethical use of this power. The art challenges us to consider the impact and quality of content, reminiscent of how cave art and paintings are discussed and preserved.

Evolution of Marketing: From Cave Paintings to TikTok Read More »