Ford Breaks Stereotypes: Winning over Young Adults and Gen Z
Ford’s 2023 tagline, “Built Ford Proud,” is challenging stereotypes with its emotional appeal. Their new marketing campaign features Sydney Sweeney, Dee Bryant, and Kai Lenny, who trust in Ford’s quality and use their cars to achieve their aspirations. Source: Ford Sydney Sweeney at Bronco Off-Roadeo Ford has moved past typical celebrity endorsements and is now […]
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